Start Up Online Business – Creating Social Media Presence

This article is part of the Start Up Online Business – Beginners course which helps you to setup your own online business from scratch. In this course, we discussed everything from bringing an idea to building a web site and making money out of it. We also discussed the importance of branding and understood that Logo, Slogan are required to make your business presence online.

Apart from on-page branding, it is really required to have a social media presence to build off-page branding.
The entire world is inside the social networking sites like Facebook, Twitter, Google Plus etc. Hence, for a business, social network stands like a major source to find new customers as well as helps to hold them into your own business network.
It builds your brand and also, drives you lot of visitors for your business site apart from search engines (or SEO traffic).
Creating a social media presence for your online business helps:

• to find new customers for your business
• to keep hold of your visitors under your own network
• to quickly ping your followers to come back to your site
• to show a brand and to build TRUST between your business and customers

Overall, social media presence is required for your online business to grow as well as to survey.
Lets quickly get into the steps on how to create a social media presence for your online business.
I want to keep these steps short and simple to understand….

• Step 1 : First, create a Facebook fan page, Twitter page, Google+ page for your business web site and share your key message.
• Step 2 : Add Facebook box, Twitter widget in your website at the sidebar or bottom.
• Step 3 : Ask every visitor to connect with you on their preferred social account.
• Step 4 : Integrate Facebook Like/Share buttons, Tweet buttons, Google+1 button on your site
• Step 5 : Publish your site updates automatically to Facebook, Twitter, Google+
• Step 6 : Interact with your network every day, provide updates/information about your business.
• Step 7 : Understand social media marketing and utilize it for your business benefits.

For an online business to grow, you have to create a social media presence and you must utilize it well. This helps to diversify your online business dependencies especially the traffic source.
For example: Search engines are so dynamic and it may or may not send you visitors every day because of constant algorithm changes which affects your business a lot. In that case, social media helps to diversify the traffic source and it helps to balance the business risks. Make use of it…
Go back to course page.